/*
Theme Name: MarketingDentystyczny
Theme URI: https://marketingdentystyczny.pl
Author: Redakcja MarketingDentystyczny
Description: Śmiały growth/marketingowy motyw — czerń + fiolet + sygnał żółty. Archivo + Manrope. Hero z radialnym poświetleniem.
Version: 1.0.0
Text Domain: marketingdentystyczny
*/

:root{
  --ink:#111014; --ink-2:#1c1a22; --paper:#ffffff; --paper-2:#f5f4f7; --paper-3:#ecebef;
  --line:#e4e2ea; --violet:#7b3ff2; --violet-dk:#5b27c4; --violet-wash:#f0e9ff;
  --signal:#ffe14d; --muted:#6c6878; --green:#16a34a;
  --disp:'Archivo',system-ui,sans-serif; --sans:'Manrope',system-ui,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--ink);background:var(--paper);line-height:1.6;font-size:16px;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}img{max-width:100%;display:block;height:auto}
.wrap{max-width:1220px;margin:0 auto;padding:0 26px}
h1,h2,h3,h4{font-family:var(--disp);line-height:1.05;letter-spacing:-.02em;font-weight:800}
.kicker{font-family:var(--disp);text-transform:uppercase;letter-spacing:.14em;font-size:11px;font-weight:700}
.ph{position:relative;background:repeating-linear-gradient(135deg,#e6e3ed 0 11px,#efedf3 11px 22px);display:flex;align-items:center;justify-content:center;overflow:hidden;color:#8a8597}
.ph span{font-family:var(--disp);font-size:11px;letter-spacing:.05em;text-transform:uppercase;background:rgba(255,255,255,.85);padding:5px 10px;font-weight:600;border-radius:3px}
.ph img{width:100%;height:100%;object-fit:cover}

header.site{background:var(--ink);position:sticky;top:0;z-index:40}
.head-main{display:flex;align-items:center;justify-content:space-between;height:74px;gap:24px}
.brand svg{height:42px;width:auto}
nav.main{display:flex;align-items:center;gap:4px}
nav.main ul{display:flex;gap:4px;list-style:none;align-items:center}
nav.main a{font-family:var(--disp);font-weight:600;font-size:14px;color:#cfcbda;padding:9px 14px;border-radius:8px;transition:.15s;display:inline-block}
nav.main a:hover,nav.main .current-menu-item a{color:#fff;background:#23202c}
.head-cta{display:flex;align-items:center;gap:12px}
.head-cta .search{display:flex;align-items:center;gap:8px;background:#1c1a22;border-radius:8px;padding:8px 14px;width:180px;color:#9a95a8}
.head-cta .search input{border:0;background:transparent;font-family:var(--sans);font-size:13px;width:100%;outline:none;color:#fff}
.head-cta .search input::placeholder{color:#6c6878}

.btn{font-family:var(--disp);font-weight:700;font-size:14px;border-radius:9px;padding:11px 20px;border:0;cursor:pointer;transition:.16s;display:inline-flex;align-items:center;gap:8px}
.btn-signal{background:var(--signal);color:#111014}.btn-signal:hover{background:#ffd60a}
.btn-violet{background:var(--violet);color:#fff}.btn-violet:hover{background:var(--violet-dk)}
.btn-ghost{background:transparent;border:1px solid #3a3645;color:#fff}.btn-ghost:hover{border-color:#fff}

.hero{background:var(--ink);color:#fff;padding:38px 0 70px;position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;top:-120px;right:-80px;width:480px;height:480px;background:radial-gradient(circle,rgba(123,63,242,.45),transparent 65%);pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:50px;align-items:center;position:relative;z-index:2}
.hero .kicker{color:var(--signal);margin-bottom:18px;display:flex;align-items:center;gap:10px}
.hero .kicker::before{content:"";width:26px;height:2px;background:var(--signal)}
.hero h1,.hero h2{font-size:54px;font-weight:900;line-height:.98;margin-bottom:20px}
.hero h1 a:hover,.hero h2 a:hover{color:var(--violet)}
.hero p{font-size:18px;color:#b6b1c4;max-width:46ch;margin-bottom:26px}
.hero .actions{display:flex;gap:12px;flex-wrap:wrap}

.metrics{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.metric{background:var(--ink-2);border:1px solid #2c2836;border-radius:16px;padding:22px}
.metric .big{font-family:var(--disp);font-weight:900;font-size:42px;line-height:1;color:#fff}
.metric .big .pl{color:var(--signal)}
.metric .lbl{font-size:13px;color:#9a95a8;margin-top:8px}
.metric.hl{background:var(--violet);border-color:var(--violet)}
.metric.hl .big{color:#fff}.metric.hl .lbl{color:#e4d8ff}

.platforms{background:var(--ink-2);border-top:1px solid #2c2836;padding:20px 0}
.platforms .wrap{display:flex;align-items:center;gap:32px;flex-wrap:wrap;justify-content:center}
.platforms .lab{font-family:var(--disp);text-transform:uppercase;letter-spacing:.12em;font-size:11px;color:#6c6878;font-weight:700}
.platforms .p{font-family:var(--disp);font-weight:700;font-size:17px;color:#8e8a9c}

.section{padding:64px 0}
.shead{display:flex;align-items:flex-end;justify-content:space-between;margin-bottom:34px;gap:20px;flex-wrap:wrap}
.shead .kicker{color:var(--violet);margin-bottom:10px}
.shead h2{font-size:38px;font-weight:800}
.shead a{font-family:var(--disp);font-weight:700;font-size:14px;color:var(--ink);display:inline-flex;align-items:center;gap:6px;border-bottom:2px solid var(--signal);padding-bottom:3px}

.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.case{border:1px solid var(--line);border-radius:18px;overflow:hidden;background:#fff;transition:.2s;display:flex;flex-direction:column}
.case:hover{transform:translateY(-4px);box-shadow:0 22px 44px -26px rgba(17,16,20,.4);border-color:var(--violet)}
.case .top{position:relative}
.case .ph{height:170px}
.case .plat{position:absolute;top:14px;left:14px;background:#111014;color:#fff;font-family:var(--disp);font-weight:700;font-size:11px;letter-spacing:.05em;padding:6px 11px;border-radius:7px;text-transform:uppercase}
.case .body{padding:22px;flex:1;display:flex;flex-direction:column}
.case .res{display:inline-flex;align-items:baseline;gap:8px;background:var(--violet-wash);color:var(--violet-dk);font-family:var(--disp);font-weight:800;font-size:15px;padding:7px 13px;border-radius:9px;align-self:flex-start;margin-bottom:14px}
.case h3{font-size:20px;font-weight:800;line-height:1.16;margin-bottom:10px}
.case h3 a:hover{color:var(--violet-dk)}
.case p{font-size:14px;color:var(--muted);margin-bottom:16px}
.case .foot{margin-top:auto;padding-top:14px;border-top:1px solid var(--line);display:flex;justify-content:space-between;font-family:var(--disp);font-size:12px;font-weight:600;color:var(--muted)}

.band{background:var(--paper-2);padding:64px 0}
.layout{display:grid;grid-template-columns:1fr 330px;gap:46px}
.feed article{display:grid;grid-template-columns:230px 1fr;gap:22px;padding:24px;background:#fff;border:1px solid var(--line);border-radius:16px;margin-bottom:18px;transition:.18s}
.feed article:hover{border-color:var(--violet);box-shadow:0 16px 32px -24px rgba(17,16,20,.35)}
.feed .ph{height:150px;border-radius:11px}
.feed h3{font-size:22px;font-weight:800;margin:9px 0;line-height:1.14}
.feed article h3 a:hover{color:var(--violet-dk)}
.feed p{font-size:14.5px;color:var(--muted)}
.feed .meta{margin-top:13px;display:flex;gap:14px;font-family:var(--disp);font-size:12px;font-weight:600;color:var(--muted);flex-wrap:wrap}

.pagination,.nav-links{display:flex;gap:8px;margin-top:24px;flex-wrap:wrap}
.pagination a,.pagination span,.nav-links a,.nav-links span{min-width:42px;height:42px;padding:0 14px;display:flex;align-items:center;justify-content:center;border:1px solid var(--line);border-radius:10px;font-family:var(--disp);font-weight:700;background:#fff}
.pagination .current,.nav-links .current{background:var(--ink);color:#fff;border-color:var(--ink)}

aside{display:flex;flex-direction:column;gap:24px}
.widget{background:#fff;border:1px solid var(--line);border-radius:16px;padding:24px}
.widget.dark{background:var(--ink);color:#fff;border:0;position:relative;overflow:hidden}
.widget.dark::after{content:"";position:absolute;bottom:-60px;right:-40px;width:200px;height:200px;background:radial-gradient(circle,rgba(123,63,242,.5),transparent 65%)}
.widget.sticky{position:static}
.whead,.widget .widget-title,.widget h2{font-family:var(--disp);font-weight:800;font-size:16px;margin-bottom:16px;display:flex;align-items:center;gap:8px}
.whead::before,.widget .widget-title::before,.widget h2::before{content:"";width:10px;height:18px;background:var(--violet);border-radius:3px}
.widget.dark h3{font-size:21px;font-weight:800;margin-bottom:8px;position:relative}
.widget.dark p{font-size:14px;color:#b6b1c4;margin-bottom:16px;position:relative}
.nlf{display:flex;flex-direction:column;gap:10px;position:relative}
.nlf input{padding:13px 15px;border-radius:10px;border:1px solid #34303f;background:#1c1a22;color:#fff;font-family:var(--sans);font-size:14px}
.nlf input::placeholder{color:#7c7889}
.nlf .note{font-family:var(--disp);font-size:11px;font-weight:600;color:#7c7889;text-align:center}

.pop{display:flex;gap:14px;padding:13px 0;border-bottom:1px solid var(--line)}
.pop:first-child{padding-top:0}.pop:last-child{border-bottom:0;padding-bottom:0}
.pop .num{font-family:var(--disp);font-weight:900;font-size:22px;color:var(--violet);line-height:1;flex-shrink:0}
.pop h4{font-size:14px;line-height:1.3;font-weight:700;font-family:var(--sans)}
.pop:hover h4{color:var(--violet-dk)}
.pop .m{font-family:var(--disp);font-size:11px;font-weight:600;color:var(--muted);margin-top:5px}

.cat-list a,.widget ul li a{display:flex;justify-content:space-between;align-items:center;padding:11px 0;border-bottom:1px solid var(--line);font-weight:600;font-size:14.5px;color:inherit}
.cat-list a:last-child,.widget ul li:last-child a{border-bottom:0}
.cat-list a:hover,.widget ul li a:hover{color:var(--violet-dk)}
.cat-list .c,.widget .post-count{font-family:var(--disp);font-size:11px;font-weight:700;color:var(--violet-dk);background:var(--violet-wash);padding:3px 9px;border-radius:20px}
.widget ul{list-style:none}

.tags{display:flex;flex-wrap:wrap;gap:8px}
.tag{font-family:var(--disp);font-size:12px;font-weight:600;color:var(--ink-2);background:var(--paper-2);padding:6px 11px;border-radius:8px;display:inline-block}
.tag:hover{background:var(--violet);color:#fff}

.crumb{font-family:var(--disp);font-size:11px;letter-spacing:.06em;color:var(--muted);padding:24px 0 0;display:flex;gap:8px;flex-wrap:wrap;text-transform:uppercase;font-weight:600}
.crumb a:hover{color:var(--violet-dk)}
.art-layout{display:grid;grid-template-columns:minmax(0,1fr) 330px;gap:46px;padding:18px 0 60px}
.art-head{max-width:780px;margin:18px 0 26px}
.art-head .kicker{color:var(--violet);margin-bottom:14px}
.art-head h1{font-size:54px;font-weight:900;line-height:1.0;margin-bottom:16px;letter-spacing:-.025em}
.art-head .dek{font-size:18px;color:var(--muted);line-height:1.5}
.byline{display:flex;align-items:center;gap:14px;margin:24px 0 0;padding:18px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);flex-wrap:wrap}
.byline .av{width:46px;height:46px;border-radius:50%;background:var(--violet);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--disp);font-weight:800;font-size:16px;flex-shrink:0}
.byline .who b{font-family:var(--disp);font-size:15px;font-weight:800;display:block}
.byline .who .m{font-family:var(--disp);font-size:11px;font-weight:600;color:var(--muted);margin-top:3px;text-transform:uppercase;letter-spacing:.06em}
.byline .share{margin-left:auto;display:flex;gap:8px}
.byline .share a{width:36px;height:36px;border:1px solid var(--line);border-radius:9px;display:flex;align-items:center;justify-content:center;color:var(--muted)}
.byline .share a:hover{border-color:var(--violet);color:var(--violet)}
.hero-img-art{height:420px;border-radius:14px;margin-bottom:32px;width:100%;object-fit:cover}

.prose{max-width:760px;font-size:17px;line-height:1.75;color:#222028}
.prose p{margin-bottom:22px}
.prose h2{font-size:32px;margin:42px 0 16px;font-weight:800;letter-spacing:-.02em}
.prose h3{font-size:23px;margin:30px 0 12px;font-weight:700}
.prose ul{margin:0 0 22px 0;padding:0;list-style:none}
.prose ul li{position:relative;padding-left:24px;margin-bottom:10px}
.prose ul li::before{content:"";position:absolute;left:0;top:11px;width:10px;height:3px;background:var(--violet)}
.prose ol{margin:0 0 22px 24px}
.prose a{color:var(--violet-dk);font-weight:600;border-bottom:1px solid var(--violet)}
.prose strong{font-weight:800;color:var(--ink)}
.prose blockquote{margin:30px 0;padding:24px 28px;background:var(--ink);color:#fff;border-radius:14px;font-family:var(--disp);font-size:20px;font-weight:600;line-height:1.4}
.prose table{width:100%;border-collapse:collapse;margin:28px 0;font-size:14.5px}
.prose table th,.prose table td{text-align:left;padding:13px 16px;border-bottom:1px solid var(--line)}
.prose table thead th{font-family:var(--disp);font-size:11px;letter-spacing:.08em;text-transform:uppercase;background:var(--paper-2);font-weight:700}
.prose img{margin:24px 0;border-radius:12px}

.tagrow{display:flex;flex-wrap:wrap;gap:8px;margin:32px 0;max-width:760px}
.author-box{display:grid;grid-template-columns:auto 1fr;gap:22px;background:var(--paper-2);border-radius:16px;padding:28px;margin:44px 0 0;max-width:760px}
.author-box .av{width:78px;height:78px;border-radius:50%;background:var(--violet);color:#fff;display:flex;align-items:center;justify-content:center;font-family:var(--disp);font-weight:900;font-size:26px;flex-shrink:0}
.author-box .kicker{color:var(--violet-dk);margin-bottom:6px}
.author-box h4{font-family:var(--disp);font-size:22px;margin:0 0 10px;font-weight:800}
.author-box p{font-size:14px;color:var(--muted);margin-bottom:12px}
.author-box .links{display:flex;gap:14px;font-family:var(--disp);font-size:11px;letter-spacing:.06em;text-transform:uppercase;font-weight:700;flex-wrap:wrap}
.author-box .links a{color:var(--violet-dk)}

.toc a{display:block;padding:9px 0;font-size:14px;color:var(--muted);border-left:2px solid var(--line);padding-left:14px;font-weight:600}
.toc a:hover{color:var(--violet);border-color:var(--violet)}
.toc ul{list-style:none;padding:0;margin:0}

.related{border-top:1px solid var(--line);padding:46px 0 10px;margin-top:30px}

.page-content{max-width:820px;margin:40px auto;padding:40px;background:var(--paper);border:1px solid var(--line);border-radius:16px}
.page-content h1{font-size:42px;margin-bottom:24px;font-weight:900;letter-spacing:-.02em}
.page-content h2{font-size:26px;margin:32px 0 14px;font-weight:800}
.page-content h3{font-size:19px;margin:24px 0 10px;font-weight:700}
.page-content p{margin-bottom:16px;font-size:16.5px;line-height:1.7}
.page-content ul,.page-content ol{margin:0 0 18px 24px}
.page-content a{color:var(--violet-dk);border-bottom:1px solid var(--violet)}

footer.site{background:var(--ink);color:#9a95a8;padding:60px 0 30px}
.foot-grid{display:grid;grid-template-columns:1.7fr 1fr 1fr 1fr;gap:36px;padding-bottom:36px;border-bottom:1px solid #2c2836}
.foot-grid h5{font-family:var(--disp);color:#fff;font-size:14px;margin-bottom:15px;font-weight:700;text-transform:uppercase;letter-spacing:.08em}
.foot-grid a{display:block;padding:6px 0;font-size:14px;color:#9a95a8}
.foot-grid a:hover{color:var(--signal)}
.foot-grid ul{list-style:none}
.foot-brand svg{height:40px;margin-bottom:14px}
.foot-brand p{font-size:14px;max-width:320px;color:#7c7889}
.foot-bottom{display:flex;justify-content:space-between;padding-top:24px;font-family:var(--disp);font-size:12px;font-weight:600;color:#6c6878;flex-wrap:wrap;gap:12px}
.foot-bottom a{color:#9a95a8}.foot-bottom a:hover{color:var(--signal)}

.entry-meta .author,.byline-author,.posted-by{display:none !important}

@media(max-width:980px){
  .hero-grid,.cases,.layout,.tools-grid,.foot-grid,.art-layout{grid-template-columns:1fr}
  nav.main,.head-cta .search{display:none}
  .feed article{grid-template-columns:1fr}
  .hero h1,.hero h2{font-size:38px}
  .art-head h1{font-size:36px}
}